Ah, what better way to start off the week than by deciphering a cryptic message. Earlier today we received the above image from a mysterious company called Sugar, and that's all there really is: some crystals in a candy wrapper, the tag line "The sweetest thing that you've never tasted before" (the Chinese counterpart implies "irresistible sweetness"), plus the words "July. Austria. Wattens. Unlock." along the bottom.
As it turns out, Wattens is where the famed Swarovski is based, so we're going to assume this has something to do