Instagram has announced the biggest update to their service since its launch in 2010; the addition of video. The move is directly targeting Twitter's Vine app by introducing longer videos than Vine allows directly in a feed that millions of users are checking every day. Instagram's videos can be up to 15 seconds in length while Vine still tops out out 6 seconds.
In addition Instagram video comes with 13 video filters so users can make their HD cell phone cameras look like 80s VHS tape to match their 70s filtered breakfast shots. Also, videos won't loop like they do in Vine. For some micro filmmakers Vine's loop as has been an inspirational artistic tool. It will be interesting to see if Instagram allows such
