The iTunes video store is a strange market to track. Most of Apple's attention and press these days is going to the App Store, and obviously iTunes wouldn't exist without the music store. But the video store, where you can buy and rent movies and TV shows, is sort of the quiet third pillar of Apple's digital retail service. And Horace Dediu of Asymco has posted that it's doing big numbers indeed. After Apple announced new numbers for both TV show and movie downloads (1 billion and 380 million), Dediu crunched the numbers, and determined that the rate of spending on iTunes video is about $1.75 billion per year.
That's sizable for sure, though as you can see in Dediu's chart above, video still only makes up a small piec
