Under Armour has always prided itself on the science and technology that goes into its sports apparel. But, let's be honest, the company could spend four times as much on R&D for a shirt as HTC did on the One, and it would still never generate the same fanfare. Sure, a heart rate monitor and app still aren't going to set the tech blog world on fire, but it could be the move that earns the company the respect it deserves. The
