Apple's new iOS 7 operating system for iPhone and iPad has been radically redesigned, abandoning the quasi-realistic or skeuomorphic interface of earlier editions of iOS in favour of a clean, flat, simple look. Here are my thoughts on why Apple - led in this direction by Sir Jony Ive - chose this direction for iOS 7.Related StoriesSiri gets smarter in iOS 7, ditches Google for searchiOS 7: How its latest features stack up to Android