Watching Apple through the lens of public perception, it would be easy to buy into the idea that the company has been under siege of late. But even if that were the case, it's clear that Apple isn't buying the hype. Each of the executives who took to the stage on Monday conveyed, to a one, both excitement and confidence about the future direction of Apple--and they brought the announcements to prove it.Related StoriesWWDC 2013 keynote will be streamed live on Apple website, Apple TV