Apple has posted the Jony Ive introduction video for iOS 7, along with the full-length keynote, the 'Designed by Apple' television ad that Tim Cook showed at the end of the keynote, as well as the introduction video from the keynote that is part of the same campaign. The 'Designed by Apple' ad, featuring a voiceover from actor Ben Affleck, is a branding spot looking to reinforce Apple's California roots. Apple has also posted the companion spot that it used to open the WWDC Keynote that is part of the same branding campaign.