While speaking at the PTTOW! summit last May, legendary ad executive and TBWA Global Director and Chairman Lee Clow reminisced fondly about his 30-year journey "looking into the future" with Steve Jobs.
He was 25 years old, when I met Steve. And he was already this passionate, intense. He and Wozniak invented this thing called the personal computer. Wozniak was just kind of into it for the hobby kind deal. Steve looked at it and said, "This is going to change everything."
Clow touched on a number of topics, but his story regarding Jobs' love of branding is particularly interesting.
Clow said that Jobs loved brands, having grown up admiring both Sony and Polaroid not only for furnishing cool products
