The last Reality Absorption Field discussed how most of the big names in the PC industry tried to take on the iPod and the fates of their eventual efforts. This week's column will look at PC peripherals companies and how the consumer electronics giants reacted, while next week's final installment will finish a look at the CE companies as well as discuss some of the pure plays that competed with the iPod.
PC Peripherals Companies
Diamond Multimedia and Creative. For many years, these two companies were two of Apple's most tenacious competitors. Diamond Multimedia, primarily known for its video cards, introduced the Rio PMP300 that opened many people's eyes to the promise of MP3. It also bore the brunt
