According to a report from a Credit Suisse analyst, Apple is now selling nearly 400,000 iPhones per month in India -- a rise of 300 to 400 percent since the start of the year, and enough to garner second place in the smartphone race behind Samsung in the country. The key to the change, analyst Sunil Tirumalai said in a note to investors, was changing the iPhone's image in the country to seem more affordable -- mainly by introducing discounts, trade-in programs and equal monthly payment (EMI) plans that have spurred sales on both the older and latest iPhone models.