Today at CTIA 2013, Verizon announced an exclusive partnership with Jennifer Lopez to create a mobile company catered to the Latino market. Called Viva Movil, the new entity will be headed by Lopez and boasts Big Red, Brightstar and Moorehead Communications as partners. The idea behind this venture is to offer an enriched customer retail experience with specialized stores that feature device demos, dedicated play areas for children, bilingual staff and online options will be available on the company's site, which went live today. Since Verizon is
