Apple today increased its promotion for the upcoming milestone of 50 billion downloads from the App Store, an event the company is marking with a contest in which the person who downloads the 50 billionth app will receives a $10,000 iTunes Store gift card while the next 50 downloaders will receive $500 gift cards each. The milestone is now being promoted as the main feature on Apple's front page, with an animated counter being accompanied by a rotating series of iPad mini app photos with associated facts to put the "50 billion" number in perspective: - "With 50 billion steps, you could walk around the earth more than 800 times." [
