The MagSafe Adapter Key Ring began as a simple 3D printing project, but because of the popularity of the accessory, creator Jonathan Bobrow launched a Kickstarter campaign to create a new and improved version. Now named the KeyBit, the MagSafe Adapter Key Ring produced via the Kickstarter campaign will feature an improved manufacturing process that results in a nickel-plated milled steel product. As with the original version, the KeyBit is an accessory that is designed to attach to Apple's MagSafe to MagSafe 2 Converter, preventing the small converter from becoming lost.