When Apple announced the iPhone 5 this past Fall, marketing executives from Samsung were keeping tabs on the unveiling in real time, this according to a January profile of Samsung in Fortune magazine.
They huddled around tables mounted with laptops and TV screens, carefully tracking each new feature and monitoring the gush of online comments on the new device via blogs and social media sites. As the data flowed in, writers from the company's advertising agency, who were also camped out in the restaurant turned war room, scrambled to craft a response.
The end result was a series of ads mocking many of the iPhone's new features while simult
