02.05.2013 03:05 Uhr, Quelle: The Unofficial Apple Weblog

McDonald's releases McPlay app: 'Hey kids, this is advertising'

McDonald's has awkwardly tried to enter the App Store marketplace with an app it calls "McPlay," available for free on the App Store right now. I wouldn't recommend a download (personally, I've boycotted the golden arches for almost a decade now), but it is fascinating to see the fast-food giant not quite understand how to do iOS-style marketing. The app is just one game at the moment, asking players to throw a ball into a Happy Meal box. And McDonald's is obviously being as careful as it possibly can with this one. Not only is the app all about gathering nutritious food for kids, but there's a "for parents" nutrition section, and as you can see in the screenshot above, the app proudly proclaims, "Hey kids, this is advertising!"

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