The Wall Street Journal says that before Amazon's purchase of the Goodreads service earlier this year, Apple was planning to possibly integrate the social reading-recommendation service into its own iBookstore. Apple and Goodreads, says the WSJ, had been talking for a year or more about combining Goodreads' social ratings for books into the iBooks app directly, but of course Amazon's purchase put the kibosh on any such team-up. Amazon purchased Goodreads for what could be close to $200 million, and purportedly plans to use the service and its user reviews to help sell e-books on the Kindle books