On Monday, Waze CEO Noam Bardin took the stage at AllThingsD's Dive Into Mobile conference and talked (via Mashable) about how his company didn't think Apple Maps would be "that good" but that it underestimated consumer reaction to Apple's service. The social turn-by-turn navigation company had assumed that Apple Maps would be good enough for consumers, Bardin said, but this assumption led to the company being surprised by the negative reaction many users had to Apple Maps when they rolled out as part of iOS 6. That reaction led to an open letter from Apple CEO Tim Cook in which he acknowledged the issues with Apple's Maps
