One of the most untouched markets in the world for smartphones is India, and Apple has quickly leaped to second place in the market by using a very smart pricing workaround. As noted on Electronista, Apple is now using a trade-in promotion with resellers that has tripled sales in less than a week.
In India, contracts on mobile phones are rare and customers have to pay up-front for the full cost of the phone in addition to their regular cell service plan. Since income levels in India are somewhat lower than those in more developed markets, smartphones tend to be a product that people hold on to due to the cost.
The Apple plan provides a discount of about 7,000 Rup
