Among Apple competitors, it's become fashionable to pay the company a backhanded compliment regarding iOS. Yes, the patter typically goes, Apple created a breakthrough platform back in 2007. However, the paradigm has now shifted to something. In the case of BlackBerry, that something is a smooth means of swiping in and out of all your communications at a glance without interrupting whatever else you're doing. In the case of Windows Phone (and for the new Facebook Home user interface layer atop Android), that something is seeing all the updated information around the people in your life.
Now, you don't have to be marketing a rival operating system to Apple's to make the case that updates from your personal connections should bubble up to the top of the interface. But there is also the case that busin