You might remember Zipwhip from its SMS-enabled espresso machine, but the outfit's hoping a new feature added to its cloud-based text-messaging platform will catch your attention this time around. In case you're not familiar with Zipwhip's non-caffeinated affairs, it allows texts to be sent through a desktop app, the web and Android tablets with a user's existing mobile number. Now, it's giving landlines the ability to send and receive texts without the need for a new number, which the firm says is a first. Instead of converting written missive
