It's a very poorly kept secret that Intel is looking to bust in the pay-TV business. Rumors have been circulating since at least December that the chip giant is working on its own set-top box and hopes to pair it with a "virtual cable" service that offers unbundled channels. Of course, content creators are reticent to give up the lucrative package deals they've struck, which require providers to serve up smaller outlets alongside popular ones. But the tides are starting to shift, and many are demanding that these channels be offered à la carte. According to