Ad agency McCann Erickson has created a 30-second TV spot featuring Apple's Siri eyes-free and hands-free integration in the new Chevrolet Sonic.
The spot features an actress -- inexplicably driving in circles inside a building -- using "the button to end all buttons" to ask Siri to read an incoming message and tell a bad joke. The soundtrack is reminiscent of the simple piano music and voices used in a number of Apple ads in the recent past, so it's obvious that McCann Erickson and client Chevrolet wanted to link Siri and Sonic in the minds of viewers.
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