12.03.2013 21:05 Uhr, Quelle: The Unofficial Apple Weblog

Study: Only 16% of users will retry a malfunctioning app

Developers -- first impressions are important when you are selling an app. According to a new study by Compuware that was reported by TechCrunch, you only have one chance, maybe two, to get a customer to become a regular user of your app. If glitches force a customer to try your app a third or fourth time, you risk losing 84 percent of your user base. Compuware queried 3,534 respondents in the US, UK, France, Germany, India and Japan about their app habits. The results show that the majority (79 percent) of users will try an app again if it fails the first time. On

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