Like a pair of recent iPad advertisements, Apple has unveiled two new iPhone apps that feature a crowd shouting keywords and showcasing various Apple and third-party apps. Each ad (known as "Discover" and "Brilliant") make various connections between the shouted keyword and the highlighted applications, with rewards for attentive viewing. Unlike the most recent such ad that appeared during the Oscars, neither ad has a particular theme beyond the discovery and promotion of apps for the iPhone.
