It's hard to deny that online advertising has grown a bit stale, with most ads being some take on ye olde banners. Google obviously has a vested interest in keeping us clicking -- so it's launching its Art, Copy & Code project to liven things up. The initiative sees Google experimenting with partners to see which concepts garner the most interest. Among the early field tests is the "useful marketing" of Volkswagen's Smileage app, which uses a Google+ Sign
