At this morning's Goldman Sachs Technology and Internet Conference, Apple CEO Tim Cook spoke about a number of topics including Apple's Retail division. Cook said that the company's stores are "the face of Apple" and that Apple will continue to invest in them, including the first Apple Retail location in Turkey. There's no better place to discover, explore, and learn about our products than in retail. Our team members there are the most amazing, awesome, incredible people on earth. It's the best retail experience. It's a retail experience where you walk in and you instantly realize the store is not here for the purpose of selling, it's here for the purpose of serving. And so the Genius Bar helps