Late December research by his firm "uncovered iPhones in different screen sizes for potential launch in May/June, allowing Apple to better bifurcate the market and pave the way for a lower-priced iPhone," claims Topeka Capital Markets analyst Brian White. In a new memo he argues that June would be the actual earliest launch date for a cheap iPhone, and that Apple could use a name such as "iPhone mini" or "iPhone Air," since it's believed that the hardware will use a lightweight plastic enclosure.