Apple introduced App Store Short Links a few days ago, giving developers a way to promote their apps with easy to remember App Store URLs. Provide a simple way for users to find your apps with easy-to-remember App Store Short Links. Using an AppStore.com URL that includes your app or company name, you can create links to a single app or all of your apps. These links are accessible worldwide and will automatically direct users to their country's respective App Store or Mac App Store.As noted by CNET, the feature made its public debut during a Super Bowl commercial for the upcoming movie Star Trek: Into Darkness.