Velti is a firm that runs advertising on mobile platforms like iOS and Android, and they were paying close attention during last Sunday's Super Bowl game to how and when mobile users were on their phones. The company has released a few tidbits about mobile usage during the big showdown, and they reveal quite a bit about when we picked up our phones during the game.
Velti says that while the Ravens may have won the game, Jack in the Box was the biggest win on the mobile side: The company's "Hot Mess" commercial (which featured a big plug for Shazam, who we spoke with about exactly this situation at CES) was the most active mobile engagement driver during the entire
