It's been a while since Steve Jobs declared Blu-ray a "bag of hurt", and in the years since Apple has been uninterested in the Blu-ray disc format. Maybe they don't want to pay the license fees, maybe they'd rather sell you movies from iTunes, who knows, but Blu-ray hardware from Apple isn't likely.
If you must play Blu-ray discs on your Mac, however, there are plenty of internal (for Mac Pro) and external Blu-ray drives that work just fine. Prices start at around US$50. The OS supports data Blu-ray discs, and you can burn them with commercial utilities like Toast. Despite Apple's dislike of Blu-ray, I find it a nice archival medium for photos -- 50 GB blanks a