Once again, Apple and Samsung dominated the entire smartphone industry, selling just over half of the 700 million units sold in 2012 and pocketing all of the industry's profits. Samsung beat Apple in terms of shipped smartphones, with 30 percent share representing 213 million units. Apple had 19 percent of the market with 135.8 million units, but unlike other companies Apple confirms that this number reflects units sold to customers, not just shipped to retailers.