During Apple's earnings call today, Apple SVP and CFO Peter Oppenheimer announced a small change to how the company reports its revenue from Asia. Rather than lumping China into the "Asia Pacific" category as has been done up to this point, a new "Greater China" category has been added.
"Beginning this fiscal year, we are reorganizing the presentation of our results to provide greater transparency," Oppenheimer explains. "First, we have established a new operating segment of Greater China given the very significant contribution of that region to our overall business. We define Greater China to include Mainland China, Hong Kong, and Taiwan."
While the edit to the company's revenue data sheet may b
