According to a report from industry research company Gartner, Samsung edged out Apple in dollar-value of semiconductor purchases, but the pair together consume 15 percent of the world's total demand. Samsung purchased $23.9 billion in chips in 2012 growing 28.9 percent from 2011. Apple's $21.4 billion of chips purchased in 2012 is an increase of 13.6 percent from its 2011 numbers. Overall, the world's purchases contracted three percent.