Whenever you ask a friend to suggest a good TV show, they often just bellow praise for The Wire, Breaking Bad or My Little Pony -- not useful if your tastes are a little more diverse. That's why major players Time Warner and Vudu have signed up Jinni's taste engine to build into their platforms to help you find entertainment -- no more boring grid-style guides, Jinni promises. We're apparently entering, "a new era of intuitive, personalized user experience," which sounds perfectly swell to us. A duo of European providers are also hopping on board -- Bouygues Telecom