At last year's Startup Debut I was quite impressed with Liquipel, a company who will add a nanocoating to your iPhone (inside and out), making it incredibly water repellent. This year Liquipel was back with version 2 of their product. There are actually a few companies who do this now, as the technology was not unique to Liquipel in 2012. This year they hope to stay ahead of the competition (like HzO, which was at CES Unveiled) by offering a better coating -- as Engadget reports, "up to 100 times more effective"
The big downside to Liquipel in the past has been that you had to send your precio