Looks like LG and Toshiba aren't the only TV manufacturers dreaming of a platform-independent future for Smart TVs -- Panasonic has joined the Smart TV Alliance too. Founded to help build a non-proprietary ecosystem for Smart TV apps, the Alliance's ranks have grown to include Panasonic IBM Specific Media, ABOX42 and TechniSat. Smart TV Alliance president Richard Choi is optimistic that the new members will help it mend a fragmented market, giving
