The Wall Street Journal is reporting this morning that Best Buy and several other retailers are quite unhappy with a Walmart advertising campaign that claims that the discount store chain has lower prices than the stores targeted in their ads.
This came to a head over the holidays, when Walmart ran ads on Facebook showing an advertised price for an iPhone 5 of just US$127. At the time, Best Buy was selling the same iPhone 5 configuration with a two-year contract for $149.99. The result? Best Buy had to drop prices to meet its price-match guarantee, and lost about $65,000 in profits on the first day
