Trademarks in China are a notoriously shady business, but according to Reuters, that's something the country is trying to change. Chinese authorities will begin reviewing trademark laws in hopes to prevent so-called "malicious" registrations, or attempts to glean money from established brands.
Apple recently had to deal with a similar issue in the country relating to the iPad name and eventually paid a whopping $60 million to Proview. Cupertino levied a lawsuit against the company for rights to the name, but a Chinese court rejected the claim based on the fact that Proview