Nielsen's long been the gold standard for TV ratings, and as our watching habits change, the firm's reforming its ways to keep track of what we're watching. Earlier this year it combined its online and broadcast metrics to give advertisers a more comprehensive look at a show's reach, and now its going to track how much buzz shows are getting on Twitter. Called the Nielsen Twitter TV Rating, it aims to provide a look at real-time social activity during programming, so networks can provide tailored interactive experiences and better engage with their viewers. What kind of intera
