14.12.2012 03:05 Uhr, Quelle: MacNN

InMobi: Apple leads in ad impressions, Android closes gap

Mobile ad network InMobi released its latest Insights Report today, finding that devices running Apple's iOS platform retain the lead in mobile ad impressions, while Android devices are closing the gap. InMobi's analysis found Apple with a clear lead at 46 percent of ad impressions in the most recent quarter, up 4.1 percentage points from the previous measure. Android devices, though, grew 5.4 points in the quarter, and now account for 43.6 percent of market share by ad impressions.

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