The in-app push messaging company with a fun name, Urban Airship, has acquired a company named Tello that will help Airship to gain a foothold in creation of passes, loyalty, tickets and coupons that work with Apple's iOS 6 Passbook app.
Tello developed a platform called PassTools that makes it simple for small businesses to create their own coupons or loyalty cards after realizing (acccording to Tello co-founder Joe Beninato) "that it was very difficult for people who weren't engineers to build these passes."
The marriage of the two firms should make it possible for Urban Airship to sell Passbook passes to big bra
