Sony is a relative later comer to the burgeoning action camera segment, which is something of a surprise given its heritage as a camera maker and AV in general. The segment leader is undoubtedly GoPro who were inspired by people using standard (but bulky for the purpose) Sony Handycams for action footage. There are also a few other players including Muvi and JVC. Like all things in technology, however, competitors donít stand still and Sonyís first Action Cam has just entered mainstream availability only for GoPro to release 4K-capable Hero3 Black Edition. So how does the Sony Action Cam hold