GameFly is a company that works like Netflix for video games -- you give them a subscription fee every month, and in return, they send you out a video game at a time, which you can send back when you're done to get another. It's a very popular service among gamers, and so the company has had extra cash to explore a few other pastimes lately (including in the game editorial arena with the popular site Shacknews). GameFly's also released an iOS app called GameCenter (no relation to Apple's Game Center service), and that app also has a very strong following, bringing GameFly's news and game information to a very large audience on Apple's iOS platform.
