Google is said to be working on an open alternative to the AirPlay functionality seen in Mac OS X and iOS devices, enabling owners of mobile devices to interact with and beam contact to connected televisions. Details on the new standard are scarce, but Google is said to be working with a range of device and software vendors with the goal of "[moving] the whole industry forward." It is possible that the standard would involve solely Android and Google TV products at first, but the goal of a truly open standard could mean that it would be featured on other platforms and other devices as well.