They must be pretty far down the idea list over at Blockbuster Video, because this one suddenly appeared out of left field. The video rental chain has released, of all things, an iPad-based digital magazine.
Blockbuster Magazine, available through Newsstand, is a free publication featuring trailers, interviews and other content about new and upcoming movies -- specifically targeted atwhat Blockbuster has for rent. It does look like Blockbuster did a nice job on it, but does a digital magazine on your iPad really encourage you to go out and rent videos? We wonder.
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