On Monday, Apple launched two new TV commercials for its iPad mini. Similar in style to the "Piano" ad, the new spots compare the full-size fourth-generation iPad with the iPad mini -- with one ad showing off photos and photo editing, the other comparing the experience of reading e-books using iBooks. Each has a distinctive musical score to accompany the demonstration, with the "Photos" ad featuring a song called "Two of a Kind" by Bobby Darin and Johnny Mercer.
