Amazon is taking the fight to Apple, using the front page of its popular site as to call out Apple's new iPad mini as overpriced for the features it delivers compared to Amazon's Kindle Fire HD. Visitors to Amazon's front page will now see a quote from a tech blog calling Apple "ballsy" for pricing its 7.9-inch iPad mini as much as $130 more than competing seven-inch devices. Below, a small chart compares the features of the two devices and pronounces the Kindle Fire HD as the device that delivers "much more for much less."