In an effort to better understand the growing tablet and smartphone markets, Flurry Analytics studied over 30 million consumers to paint a picture of just who is utilizing the devices, and for what purpose. Some of the takeaways fall in line with what you might expect: The 25-34 age group dominates both smartphone and tablet use, gadget owners are more likely to use their devices between 7pm and 11pm, etc.
But there are also a few more interesting tidbits. For example, while the age spread of smartphone ownership peaks between 25 and 34 and falls sharply as age progresses, tablet ownership is much more spread out. The average age of a tablet owner is 34 years, but the 35-54 age bracket still accounts for 24% of the overall total. Those in the 55+ group makes up 17
