Apple's iOS mobile platform remains the most effective at ad monetization among all mobile operating systems, responsible for nearly as much ad traffic as all other operating systems combined. This according to Opera, which published its Q3 report on the State of Mobile Advertising this week. Opera found that iOS devices account for more than half of all mobile ad revenue, with the iPhone alone accounting for more than a third. The study's findings illustrate the continuing importance of Apple's platform in the mobile web sector, as no competing platform even approaches Apple's figures in the
