The self-regulatory body for the video game industry, the Entertainment Software Rating Board (ESRB), today announced a streamlined, no-cost service for assigning ratings to all digitally delivered games. ESRBís new ìDigital Rating Serviceî utilizes a brief but detailed online questionnaire to assess not only a productís content and age-appropriateness, but also interactive elements, including the sharing of personal information or physical location and exposure to user-generated content.
